Powerful PR

I don't know if you know this or not, but I am in the top 3 finalist for Most Influential Women in Business for the Charleston Regional Business Journal in the Rising Star category. I don't know how you couldn't, I have been shouting it from the rooftops since I found out a month ago. It has been a strange and new adventure for me, this new found "fame." It feels like all of sudden everyone knows my name and wants a piece of my time. It is awesome to be recognized for my hard work over the past 11 years in business but it is also a little unnerving being recognized by people that I have never meet. I have a very small taste of what it feels like to be a celebrity now. When they called me to tell me I said, "I can't influence my cat to stay off the counter. How did this happen?"

I'm learning lots of new lessons from all of these experiences and I'm formulating some good branding strategies out of it, but the immediate lesson that has been so profound for me has been how powerful PR is. I have worked with PR firms in the past and I'm a big believer in implementing PR campaigns and working with professional PR and marketing people but I'm learning just how far a little PR can go. I mean I'm walking into rooms and having complete strangers come up to me saying I know you and I need to know more about you and your company. The power of social media has really helped my PR campaign in the last month but I'm also a big believer in diversification. What I mean is that you can't rely on social media solely to get the word out. It has to be a well rounded campaign just like any marketing plan because there are lots of moving pieces. It is hard to keep up with all them but they are ALL important to reach the ultimate goal. And as I move along in this journey I will pass along the knowledge I learn and how we can all utilize it to work for our businesses and be more successful.

I was an average student in school and feel that I'm pretty average in most aspects of my life hence I haven't won many awards in my academic or professional career so this recognition is a big deal for me. So, if you see me going around sayin', "yeah, I'm a rockstar. I'm one of the most influential women in business in Charleston" its because these kinds of things don't happen to me and I'm really enjoying it. It will fade eventually and we'll all move onto the next big thing but for now you will hear all about my adventures as an influential business woman.