The Art of Genuine Selling

I have asked my client, colleague and friend, Brian Tuffy of eyeNET Security, to write a post for Bartleby's Blog for months and he finally did it. I think its because he likes Aga better than me but beggers can't be choosers so I don't care. I'm just really excited that he did because there is SO much we can all learn from him. I respect his opinion even when I'm rolling my eyes at dinner. Also, (here is the completely shameless plug for his business) he is an IT consultant that works with small to medium size businesses and actually has a personality. If you need a good IT guy that will tell you what you need to know and is looking out for your company's best interest, this is your guy! He knows IT so you don't have too. And (a little shameless plug for B&A) he has a super great new brand identity and website coming soon.


Ronii has been asking me to write a blog entry for her company blog for a while - everytime she asked I felt honored.  I also kind of felt like I didn't have that much to say about topics that readers of her blog might be interested in.  So the other night we were at dinner and I decided that it was time to write the entry and forget all of the random "not good enough" conversation that was going on in my head.

So what am I writing about?  SELLING!  Only problem is, I don't consider myself to be a salesperson, so what the heck do I know about sales?  Maybe nothing, or maybe, because I buy lots of stuff, I just might be the perfect person to tell you how you to master the art of genuine selling. 

So here goes...


  1. If you don't believe in what you are selling, I won't either.

  2. If something sounds like a load of BS to you, it will sound that way to me too. Refer to #1.

  3. If I ask you a question and you don't know the answer, don't make up an answer, tell me you don't know (I'll resepct you more)! If you are thinking about making up an answer, see #2.

  4. If you wouldn't sell it to your mom, don't try to sell it to me.

  5. If you'd use your own money to BUY IT for your mom, let me know that.


So that is it - five easy steps that will move you closer to the "art of genuine selling", or at the very least I’ll probably buy what you are selling.

-- Quick note to Ronii --

Thank you for being persitant in asking me to write a blog entry - it wasn't as hard as I thoguht it would be.