Blurred Lines... Branding

Have you heard that new Robin Thicke song called “Blurred Lines”? It is like my new favorite song these days. The beat is amazing and it is REALLY risk-a (SHHH don’t tell anyone I secretly enjoy listening to dirty songs). Really gets me jammin’ while driving in the car or dancing around the kitchen while cooking dinner (yeah I might even break out stripper moves if I am by myself, can’t let me boys see me dance like that). Yeah, I have dance parties in my kitchen. My boys think it is hilarious, but never fails, they too join in by dancing around the kitchen with me.

So the other day while sitting at my computer working on marketing this and that, the song came on (yeah I listen to music ALL the time, helps my thought process… REALLY it does) and a thought occurred to me…branding can get blurry. You don’t want a blurry brand do you? Yeah didn’t think so. If you don’t want your brand to be blurry, don’t confuse your customers & clients by changing it around every month or have a different message on your different marketing avenues. Keep it the same throughout your marketing materials. You know… be consistent, and things won’t get blurry. Yes I am aware that we have talked about consistency before, and we are not afraid to keep reminding you either. Being fucking consistent, means no blurred lines in your brand. HMMM… imagine that.

We are always telling our clients here at B&A to think about what you do and why you do it. Use that to determine what your brand should be. It definitely shouldn’t be blurry. It should be straight forward. Now take your branding material and use it EVERYWHERE! AGAIN, BE CONSISTENT! Don’t switch it up and cause confusion. Don’t make it blurry. You don’t want to confuse people do you? Confusion doesn’t bring in the $$! Having a simple brand that isn’t blurred and being consistent with it brings in the $$.

At B&A, we strive to teach our clients this very SIMPLE technique. If you don’t learn anything else from our blog posts and marketing expertise, PLEASE remember this…


And if you haven’t heard the song, go out and find it and dance around the kitchen or office until you become dizzy (you know you want to break out your own stripper moves now) and maybe your brand will become clear and not blurred… then be consistent with it, maybe even a little risk-a…