It is what it is… if there is one saying that I ABSOLUTELY hate in the world today is this one… It is what it is! NO IT BLOODY HELL IS NOT! Sorry! I get a little angry when I hear that saying. Even when I say it, I get all fired up and start cussing and shit! Ooops… I did it again. Isn’t that a Brittney Spears song from when she was cool? But I digress.
Is it really what it is? I don’t think so. I think that's a cop out for people that are afraid of change or don’t know how to fix whatever it is in their life that needs fixin’ (that’s my southern girl coming out).
Whether you are in a job that you can’t stand, a relationship that is no longer working or your four year old cries all the time when he doesn’t get his way (YES that is my child. My god that child seems to cry all the damn time. He has cried from the time he entered this world). Yes, I spoil the crap out of him because he is my baby but does he have to cry all the time when he doesn’t get his way. It is what it is… right? Ugh. Sorry got off on a tangent there. Where was I… oh yeah, whatever that little thing is that is bothering you…FIX IT! It is not what it is! People change, jobs change, environments change… it is ok if you change too. Don’t let it be… it is what it is. If you can fix it, fix it!
Now how does this apply to your marketing you ask? Do you ever say 'it is what it is' about your marketing campaign? (Don’t you hate it when someone answers a question with a question?) Don’t let your marketing be… well… it is what it is. If it isn’t working, change it. It’s your business, right? Now remember don’t change your brand message or story, people identify you by that. Keep your brand your anchor (don’t know what we mean, check out this article Ronii did for SheOwnsIt.com). But change up the rest of your marketing if it has gotten to the 'it is what it is' point. Add a freebie for your new customers, like we did with our new ebook. (You can sign up and get it right over there <-. I know. Don’t judge me).
Change your marketing around. Don’t use the same ones all the time, particularly if it doesn’t work. I give you permission to break up with that old, out-dated marketing that doesn’t work anyway. That feels good doesn’t it? Like a weight has been lifted. You know you could reach new customers by trying different marketing, right? So go out there and don’t let your marketing or your life be… IT IS WHAT IT IS! It doesn’t have to be.
Is your marketing 'it is what it is'? What are you going to do to change it? Let us know in the comments below.