Big Year Ahead

As a new intern here at Bartles & Associates and a senior beginning my very last semester of my undergraduate career, I have found my mind constantly racing. The typical questions continue to surface. What do I want to do once I graduate? Where do I want to be? Should I just hop on a plane and see where traveling takes me? Sitting in my very first class of the semester, my professor looked at us and delivered a wakeup call sounding louder than a bull horn. It’s time to actively start chasing after my goals full speed. 

It is inherently important to remain motivated in the plans you have laid in front of yourself. Ronii recently laid a solid foundation for planning strategies in the “2012 Marketing Planning” blog post so I will focus on the motivation behind its importance. Someone told me once, “if you do not have any idea where you want to be, you will not be anywhere for long. Self motivation is key.” Every individual will hold different tactics in regards to pushing themselves through demanding situations, but a similarity that is universal in getting the job done centers around self-actualization. Where am I at? Where do I want to be? How am I going to get there?

This may be presented as a daunting task when the ever present overwhelming feeling surfaces. Take heart, because if you have created a plan chasing after a goal then you are already a step ahead of the game. It is a new year after all, so tap into your inner motivational pushers and grab success by the horns. With that being said, I am excited about the experiences I will receive at B&A and how they will fit into my future goals. I will leave you with a short quote by Johann Gottfried Von Herder for thought.

“Without inspiration the best powers of the mind remain dormant. There is a fuel in us which needs to be ignited with sparks.”


From the upstate of South Carolina, Laura is currently a senior at the College of Charleston working on finishing up her degree in business and arts management. Being a visual artist at heart, hers goals are to contribute her creativity in the field of advertising. While she isn’t buried in the books or behind her sketchpad, Laura enjoys all things athletic, a nice glass of wine, the joys of the food and beverage industry, and the great sport of people watching.