BE CONFIDENT! Don’t just think you are confident.

Be Confident in your Communication and Stand Out from the Crowd.png

Are you confident? Or do you think you are confident?

Believe it or not there is a difference. And I am just figuring this shit out… in my 30’s of all ages. I guess it is better late than never, right? (I don’t sound very confident there do I? See I am still working on this confidence thing.)

In today’s world, T.V., magazines and every other social stimulus out there are telling us how we should look and feel. It really breaks down your confidence doesn’t it? It does mine. Women especially have a much harder time with this. We are constantly thinking we aren’t pretty enough or we aren’t thin enough or our hair isn’t the right color or… seriously the list goes on and on and on… Even men are starting to exude less confidence.

WAKE UP PEOPLE AND STOP LISTENING TO THE SUPERFICIAL WORLD OF SOCIETY!!!

Sorry, I get a little out of control sometimes! I hate feeling inadequate, like I don’t measure up to what society thinks I should be. And THANK GOD I don’t have little girls. I wouldn’t know how to curb this nonsense to make them feel confident, when I can’t feel confident myself. Now I will say that the older I have gotten, the more confident I have become. I was always quiet and just went through the motions of everyday life, not standing out, or wanting to be recognized… but DAMNIT I want to be noticed and recognized now.

This is where the difference comes into to play. Don’t think you are confident! ACT CONFIDENT!!

  • Walk with your head up and shoulder’s squared! Good posture and looking ahead reeeeeaks CONFIDENCE!
  • Don’t second guess your decisions people! Stand firm on what you price your products or services. Talk like you mean it when telling people your decisions; don’t make it sound like a question.
  • Make eye contact and smile! You would be amazed at the respect you earn from just this alone. You will exude the confidence you need to close that deal or get that client.

So what is my point if you haven’t figured it out by now? If you act confident, whether you truly feel it or not, you will be confident. Eventually it will rub off… even on yourself, and you will start believing in yourself and your confidence. Being confident is a must when running a business. You have to look and act like you know what you are doing in order to grab those clients. Confidence plays a big part in closing that deal. Customers, clients and peers will respect you more if you have that confidence to say “Yes, I am a marketing expert. Yes, I can help you. This is what I can do for you. Yes I am worth $125 per hour.” You catching my drift!  So go on out there with your head held high and a smile on your face and…

BE CONFIDENT! Don’t just think you are confident.

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Baby's Got Sauce!

If you’ve got it, flaunt it! I’ve got it. I know Ronii has it. And other cool people, too. My mom has it, and one of my really good friends. But, just like Oreos and wine and quad espressos, too much of it is a bad thing.

Confidence. It sells. Confidence radiates how sexy, smart, and poised you are, and can therefore supersede even the most cunning sales pitch. Granted, what you’re saying to a potential client is likely important, the cold truth is, what they’re seeing can subconsciously make up their minds before you even open your mouth. Facial expressions, smiling, hand gestures, the tone of your voice, and general body language will give you away the moment you walk through a door.

Use this to your advantage!

Back in my college days (feels like forever ago to me), I can remember a specific conversation I had with one of my professors. We had to do one of those exercises where you make a presentation to the class, and afterward, you would get critiqued by the teacher. I remember telling him that I would always be nervous speaking in front of people, no matter how confident I was in my subject matter. I admitted that I could feel my voice wavering as I spoke, and even as I was getting comfortable giving presentations, my heart would pound incessantly.  His response resonated with me forever.

He said that, in fact, it was one of the best presentations he had seen that semester, and shared with me this advice: Nobody in the audience can feel my heartbeat, and nobody could hear my voice wavering…as far as the audience was concerned, because of the way that I carried myself and the confidence I had in my research and myself, I was indeed the master of the Hawaiian Punch marketing plan (there was a reason I chose this subject…although it escapes me at the moment).

So instead of focusing on selling an idea, product, or service, try shifting your focus on the “vibe” you exude and the personality you bring to your business. Chances are, this client has seen or heard of whatever it is you are proposing. But what they haven’t seen before is your sauce. Your tenacity, your conviction. A certainty in your abilities and your strengths that only you know and only you can convey. How you put the heart…and backbone…into your business.

Good luck!