"Life is the sum of all your choices." – Albert Camus

I don’t think this could have been said better. And it’s eerily true. Every decision you have ever made in your life has landed you in the exact spot you are in now. Any situation, outfit, environment, or mindset that you are currently in is because of the choices you made, either today, yesterday, or any day pretty much between when you were 16 and the present. Everything you say and do is the result of a decision. Making decisions is about realizing goals and utilizing the most beneficial path to achieve them – whether it’s the fastest path, the cheapest path, or the path filled with champagne and expletives. 

Decisions can be a fun thing, even if they are risky or tasking or dangerous. Because making a decision means you are essentially at a fork in the road. You could…continue to do things the same, or you could choose to do it a different way. Or two different ways. Or three. Regardless – the fact that you are faced with a decision, whether you brought it on yourself or you were forced to do so – means you have the opportunity to change things or do them differently. So many people are scared of making decisions. But decisions are your chance to turn a challenge into an opportunity. And they are necessary in business and in life.

A lot goes into decisions. Listing the options, weighing the outcomes, entertaining your intuition, and of course, making a choice. Despite all of this heavy work, my best advice would be to implement your decision with joy and conviction. Whatever you’ve decided to do; do it 100%. Don’t be a sissy. 

We covered a ton of stuff during our last Champagne Thursday celebration. Lots of topics, both fun and serious, resulted in us having to make decisions about the business. Decisions about business development, about what to give away to our stellar clients and followers, what our next white paper would be on, and also that extra dry champagne was, in fact, our champagne of choice. And we are thrilled to see where the decisions take us. Even small decisions can have a huge impact on your business, and we are proof of that. B&A is the result of hundreds, maybe thousands of decisions made by all of us at one point or another (admittedly, some of these were made under the influence). We are pleased with our progress and plagued with new sets of decisions every day. We talk about them. We drink over them. We weigh the potential outcomes. And then we decide what the best course of action is, for us and our clients, and do it 100%. 

Don’t be a sissy. Face your decisions head on and take your business by the horns. You won’t be disappointed. 

Planning for Business...Or a Wedding?

Have you ever had to do both of these at the same time?

Granted, I don’t own the business I’m doing the planning for, but that certainly doesn’t make it any less important. I still feel the weight on my shoulders and am constantly pondering the outcome of every decision Ronii has asked my opinion on. But then, how does that really differ from planning a wedding? There are still deadlines, budgets, appointments and meetings, changing minds, slackers, and people “yessing” you.

Can you tell I’m feeling the pressure of planning a wedding? I shouldn’t even use the word plan. I’m more or less doing this frantic, scramble-y type of dance thing. I’ll decide on something and finalize it, and then feel so accomplished from this fractional bit of progress that I don’t do anything for two weeks. Then it’s back to the frantic dance when my Mom calls, asking how the groomsmen are going to get to the venue and where are the Grandparents going to stay since we can’t get a block of rooms and why aren’t you going to throw a bouquet?! Because I paid $80 for this damn bundle of flowers and I’m about to just chuck it across the room!

So, is planning for a business really any different? I mean, you sit down with a client and grill them about their pursuits: what is the personality of their business and what are their goals and who’s their audience and what’s their budget?  So they give you the answers and you begin to draw out a plan, but a day later they call you and start changing things around, and right after you hang up another client calls to see if you can meet them at the drop of a hat across town and on the way your assistant emails you saying she has writers block and didn’t write a blog this week.

I think that planning a wedding and planning for business are very similar, indeed. A lot of pressures and changing dynamics, a lot on the line, and you are constantly learning new things about yourself. But you know…its kind of fun! People are counting on your experience and best judgments to guide them into uncharted waters and there’s this rush of panic and accountability, followed by a sort of regal calm. You’ve made it this far by trusting yourself and your decisions and listening to your clients (or in my case, my mother) about their preferences and concerns, and now they are trusting you to make the right decisions for them and their company. The fact that we think its fun just tells us we’re doing it right.