Selling Life Balance

“MOM, I’M HUNGRY!” “MOM, I’M THIRSTY!” “MOM, I WANT THE COMPUTER”. Every time I am trying to get some work done, this is what I hear. Trying to balance working from home and raising 2 boys at the same time is close to impossible. You have the whole world trying to sell life balance, but what the hell is life balance anyway? How do you achieve it? When you find out… please let me know!

Having children and working full-time (or 3 jobs like me) and running a household, can put some strain on your life. You have a husband or a wife, a boss, and kids wanting your time and energy. By 6pm you're ready to crash, but you still have dinner dishes to do, a baseball game to go to, and a blog post to write (Ronii is a slave driver about this. Love you!). Not to mention, kids have school the next day and laundry still needs to be done, but you have to prepare for a conference call with a client about brochures, a website or a document you are working on. You are basically working to find some sort of balance with work, while trying to balance life.

Where is the balance? If you own your own company you work round the clock to make it successful. Is that balance? No! It’s called burning yourself out. Having 2 active little boys that play sports and have to run here and there for school and sports and friends’ houses… well, that can burn a mother out. Now put having all those things with your children to contend with and a job, or 2, or 3, that has you sitting at the computer all day or standing on your feet behind a cash register for hours… OH, and don’t forget the house that needs cleaned and meals to be made and laundry to be done… WHERE IS THE BALANCE?

I manage what I can. Only you can find your life balance. Bosses, friends, husbands, children… they all try to sell you on life balance, but I believe that is just for their own agenda. Only you can sell yourself life balance. So go out there and sell it to yourself.


Baby's Got Sauce!

If you’ve got it, flaunt it! I’ve got it. I know Ronii has it. And other cool people, too. My mom has it, and one of my really good friends. But, just like Oreos and wine and quad espressos, too much of it is a bad thing.

Confidence. It sells. Confidence radiates how sexy, smart, and poised you are, and can therefore supersede even the most cunning sales pitch. Granted, what you’re saying to a potential client is likely important, the cold truth is, what they’re seeing can subconsciously make up their minds before you even open your mouth. Facial expressions, smiling, hand gestures, the tone of your voice, and general body language will give you away the moment you walk through a door.

Use this to your advantage!

Back in my college days (feels like forever ago to me), I can remember a specific conversation I had with one of my professors. We had to do one of those exercises where you make a presentation to the class, and afterward, you would get critiqued by the teacher. I remember telling him that I would always be nervous speaking in front of people, no matter how confident I was in my subject matter. I admitted that I could feel my voice wavering as I spoke, and even as I was getting comfortable giving presentations, my heart would pound incessantly.  His response resonated with me forever.

He said that, in fact, it was one of the best presentations he had seen that semester, and shared with me this advice: Nobody in the audience can feel my heartbeat, and nobody could hear my voice wavering…as far as the audience was concerned, because of the way that I carried myself and the confidence I had in my research and myself, I was indeed the master of the Hawaiian Punch marketing plan (there was a reason I chose this subject…although it escapes me at the moment).

So instead of focusing on selling an idea, product, or service, try shifting your focus on the “vibe” you exude and the personality you bring to your business. Chances are, this client has seen or heard of whatever it is you are proposing. But what they haven’t seen before is your sauce. Your tenacity, your conviction. A certainty in your abilities and your strengths that only you know and only you can convey. How you put the heart…and backbone…into your business.

Good luck!