8 Ways to Think Like a Creative Genius

The pressure’s on.

There’s a deadline.

And you're looking at a very blank page on your screen.

For what feels like hours when it’s really only been like… 5 minutes.

You think, 'Why does this keep happening to me?'

Procrastination is your best friend and your worst enemy when it comes to writing, designing + creating.

Read More

3 Tips to Perfectly Prevail Over a Business Bully

If you thought you left your high school bully stuffing you in a locker back in high school, think again. Bullies are everywhere. A bully is a bully regardless of age, education or social status.

I'd like to think in the business world that we all keep our eyes on our own paper. And that there is enough work + success to go around that we all get to drink bubbly champagne on yachts in the middle of the Mediterranean Sea like Beyonce. Is business so terrible out that we need to resort to bullying colleagues to make ourselves look {read: feel} better?

Read More

Bringing Cocktail Napkin Ideas to Reality

It’s Thursday afternoon. And a long week already. You think your brain is about to explode because there is so much going on. Your business buddy texts you, “hey, what are you doing for happy hour? Wanna get a drink and catch up?” That sounds about perfect right now. The daily grind of working on this and that and demanding clients has you a bit down. And not only do you love a good cold libation you love the conversation you can have with someone who understands what you're going through. It is always a good motivator to chat with someone else who just GETS IT...

Read More

2014’s Hot Messes Lead to 2015 Hotness

Hey Darlin’
 
Every year I make a couple New Year’s Resolutions that I get all hot + heavy over like that sultry summer love affair and 2 weeks in I’m crawling back to my old familiar ways.
 
Not this year. I’m not falling for the bad boy of business hype. I’m going for the good guy that wants a long lasting relationship that keeps on giving + giving.
 
I’ve been watching (and not in a creepy peeping Tom kinda way), all year long, and the #1 challenge I see you having is… organizing your business ops to make good marketing talk.
 
That’s why I’m declaring 2015 the Year of the Champagne Thursday.
 
I’m on a mission to get you popping a bottle of bubbly and gabbing about business, branding and booze (for the love of Ryan Gosling, let’s talk booze).
 
Here’s just a tasting what we have cooking for 2015:
 
:: We’re revamping our emails. I’m like pee-my-pants excited about this one. Every month our little corner of the business world will get a Happy Day present from us. Its gonna be something fun + useful that you’ll love and be able to use that very day.
 
:: While we’re revamping lots in 2015, we’re still here to help you with a branding session or workshop, marketing campaigns including social media + implementing business strategies that work for you.
 
:: You’ll hear from us on Champagne Thursdays. We’re officially making the last Thursday of the month Champagne Thursday cuz you know… its Thursday and all. And in between those you will catch us over on the blog or chatting it up on social media for #motivationalmonday or #winewendsdays, maybe #funfactfriday or (my personal favorite) #caturday
 
:: In addition to all that fun stuff I just mentioned, you can expect to get little presents from us like… THIS. (Hint: It’s a super handy resource list of what we use to stay semi-sane.)
 
That’s my New Year hot trends list.
 
What about you? What are your big plans for 2015? Hit the reply button and give us the juice gossip about:
 
In 2015, I’m totally committed to _________________ and I’m SO excited about ___________________.
 
Can’t wait to tip it back and let the inspirations flow with you.
 
Here’s to the happiest of happy New Years!
 
xoxo,
Ronii

Overwhelmed Much? 3 Strategies That Help Simplify

I was going through some of our blog posts recently looking for a post to maybe repurpose for a client that needs more content and wanted something different from their normal topic. I came across a post I did about a year ago about how running a business is hard. It was a pretty good post if I do say so myself. It struck me at how we (B&A) are in a different place in the business but at the same time in the same place. Because running a business is hard. Still.

One of the key things that post talked about was being transparent with the business and letting people see behind the scenes, good and bad. So much good has happened over the year and we have amazing clients that we are doing amazing work for and that’s all fabulous. But with all that good comes being overwhelmed sometimes. It made me think about how overwhelmed I can get and my reaction to overwhelm is to be tired. All. The. Time. Tired enough that a few weeks ago I blew off work in the middle of the day (I apparently called in sick) and took a nap. And then felt guilty about it. And then I was overwhelmed by the guilt, hence more tired and then overwhelmed even more. And it all turned into a vicious cycle. Now, what kinda crap is that?

There are so many things in my business that contribute to this overwhelm. Too many emails, perceived client demands (that I probably make up in my head), to-do lists, social media, social engagements, setting goals, meeting said goals, success, failure, meetings, strategies, business models… Should I keep going? Did I mention too many emails? This is the vein of my existence yet the goal of my ego.

Enough Already!

I’m over it. The being overwhelmed. I’m guessing you are too. Let’s all make a pack together. We are going to implement these 3 simple steps in reducing our overwhelmed brains that will also help reduce all this crappy stress.

  1. Unsubscribe from Emails: All those emails that you get that you save for later, skip over or delete altogether. Get rid of them altogether so they don’t even hit your box. I sign up for these guys all the time with all the good intention of reading them and then I just don’t for whatever reason. I’m really bad about saving them because I’m going to read them later when I have time. Reality check: I never have time. I’m not saying get rid of all of them. There are a few that I religiously read every time they hit my box. Here are a few that I read and highly recommend: The Middle Finger Project (warning if you like sugar coating don’t bother), Melissa Cassera (I totally have a girl crush on her) and Tara Gentile (she just knows her shit and like Star Trek). I do watch Marie Forleo and Carrie Green’s videos because that’s easy for me to listen to in the car. We sometimes send out emails and you should keep on that list really ;). Sorry I had too, it’s in my contract.
  2. Hire an Assistant: Or a cleaning lady, or a copywriter. Whoever it is you need help from. You guys all know Jenn around here. She writes for this blog and helps me exponentially. She runs all of our social media (among a lot of other things) and that was the best decision I ever made. Because now it actually gets done. Period. Best. Decision. Yeah, your going to have to pay for it and sometimes money is tight. I totally get it. I’m in the spot a lot. But trust me when I say you need help. You need someone that is going to do that crap you don’t want too or don’t have the skills to do. I totally have the skills to run our social media, I just don’t want too. So, I either pay someone to do it for me or it just doesn’t get done. I’d rather it get done. If you need help with something, get it. You don’t have to go with the most expensive option just something.
  3. Take the Nap: And don’t feel guilty about it. That’s just down right ridiculous. I tell people all the time there is no such thing as a marketing emergency. No one is dying because your sales copy isn’t whipped out in 10 minutes. I have learned that I’m a late afternoon and early evening worker. I get more creative work done between the hours of 4pm and 7pm than I do all day. Those are my writing and graphics hours. So if I try to do it in the middle of the afternoon and I’m overwhelmed or tired I’m just going to have to re-do it again because it’ll be crap. I might as well take a nap and do it right when I’m more refreshed and in my zone. That’s just me. I find everyone is different and your best times might be early in the morning (I still do have a conspiracy theory about morning people but I digress). Find your zone and then just take a nap already if you want.

What do you think? Will these tips help with our overwhelm? What are some of your strategies to not feel so overwhelmed all the time? Obviously, email overload is the big one for me but what is your hot button? Leave me a comment and let’s work on reducing our overwhelm together.

Information Overload: 3 Strategies to Make Your Marketing Good

Buy this! Get this FREE! Sign-up Here! Get our new product here!

Our world is loaded with these and many other demands. Everyone is trying to get you to buy their product or get you on their mailing list. Let’s face it… it’s what we call Marketing! And you know what… we DO it too! We want your business and for you to like us, just like everyone else. And I bet you want people to buy into what you are selling or offering and like you too. It’s all part of your marketing too!

So how do you get your target to bite without sounding pushy or being like everyone else? How can you stand out from all the rest? With the information overload that your potential target market is on, how can you make them see AND trust you? Luckily for you, I came up with some helpful tips that we live by at B&A, and so should you.

Our top 3 tips to help you get through the information overload:

  1. Be yourself: Yes I said it… BE. YOURSELF. No one wants to buy into a fake personality or product. We preach that the brand of your company is what you do and why you do it. It’s about you. You can’t sell something you’re not and be successful. You have to be yourself. Your target will know if you are not sincere or authentic. Humans communicating to humans, what a novel concept. (and yes, I am aware that we have beat this to death in everything we write, but IT’S THE TRUTH AND NEEDS TO HAPPEN!)
  2. Know your target: You can’t market to everyone all the time. You have to know who it is that needs your product or service and can’t live without it. Part of knowing your target is also knowing how to reach them. Not everyone loves Facebook or Twitter. Oh let’s just say that you are an engineer. Chances are your target prefers email over social media avenues. So to market to that target, put your information into an email strategy. Now if your targets are young professionals between the ages of 23-35, chances are very high that adding a social media strategy into your marketing mix will resonate with this target group. Know who it is that needs what you are offering and how to reach them… we CANNOT stress this enough.
  3. Make your information fun: As you know, we love Champagne. So we created our Champagne Thursdays. Even wrote an ebook with our top 5 marketing tips paired with our favorite Champagne recipes (if you don’t have yours, go here to get our free ebook. Shameless, I know!). Along the way we have added Wine Wednesdays and the B&A book club to our social mix. What is something fun that you do in your business or with your employees? USE IT!! Market it, tell your peers and talk about it, put it to your advantage to stand out and be a little different. Make your information fun! Don’t make everything so business-y, business-y.  Offer your uncorked (yeah, see what I did there… another reference to Champagne) idea as a free gift. Draw them in to buy what you really want them to. If they like you and trust you, they will love the information you are giving them.

Being in today’s market as a small business, you need to have a great personality and stand out above the rest. That will get you noticed. So hopefully you are following the 3 tips we laid out for ya. If not, maybe you should start. Have fun with your business and make it fun for your customers and clients.

xoxoxo,

 

BE CONFIDENT! Don’t just think you are confident.

Be Confident in your Communication and Stand Out from the Crowd.png

Are you confident? Or do you think you are confident?

Believe it or not there is a difference. And I am just figuring this shit out… in my 30’s of all ages. I guess it is better late than never, right? (I don’t sound very confident there do I? See I am still working on this confidence thing.)

In today’s world, T.V., magazines and every other social stimulus out there are telling us how we should look and feel. It really breaks down your confidence doesn’t it? It does mine. Women especially have a much harder time with this. We are constantly thinking we aren’t pretty enough or we aren’t thin enough or our hair isn’t the right color or… seriously the list goes on and on and on… Even men are starting to exude less confidence.

WAKE UP PEOPLE AND STOP LISTENING TO THE SUPERFICIAL WORLD OF SOCIETY!!!

Sorry, I get a little out of control sometimes! I hate feeling inadequate, like I don’t measure up to what society thinks I should be. And THANK GOD I don’t have little girls. I wouldn’t know how to curb this nonsense to make them feel confident, when I can’t feel confident myself. Now I will say that the older I have gotten, the more confident I have become. I was always quiet and just went through the motions of everyday life, not standing out, or wanting to be recognized… but DAMNIT I want to be noticed and recognized now.

This is where the difference comes into to play. Don’t think you are confident! ACT CONFIDENT!!

  • Walk with your head up and shoulder’s squared! Good posture and looking ahead reeeeeaks CONFIDENCE!
  • Don’t second guess your decisions people! Stand firm on what you price your products or services. Talk like you mean it when telling people your decisions; don’t make it sound like a question.
  • Make eye contact and smile! You would be amazed at the respect you earn from just this alone. You will exude the confidence you need to close that deal or get that client.

So what is my point if you haven’t figured it out by now? If you act confident, whether you truly feel it or not, you will be confident. Eventually it will rub off… even on yourself, and you will start believing in yourself and your confidence. Being confident is a must when running a business. You have to look and act like you know what you are doing in order to grab those clients. Confidence plays a big part in closing that deal. Customers, clients and peers will respect you more if you have that confidence to say “Yes, I am a marketing expert. Yes, I can help you. This is what I can do for you. Yes I am worth $125 per hour.” You catching my drift!  So go on out there with your head held high and a smile on your face and…

BE CONFIDENT! Don’t just think you are confident.

Jenn.png