In today’s market, you have to stand out from the rest to grab the attention of your target audience. Marketing is no longer just about print ads, radio blurps, or commercials. With today’s economy it just isn’t as cost effective to go the traditional routes, so businesses are getting creative. Now don’t get me wrong, I am not saying to cut out the traditional methods of marketing. I am talking about thinking outside the box. Be creative and find something that separates you from the rest.
Anymore, social media is playing a HUGE part in marketing for small businesses. Small businesses can’t afford to run print ads or commercials all the time to grab their target audience’s attention, but posting products and information on Facebook, Twitter, Linked In, etc. is a way to have a little fun with your marketing and create a buzz. Now this doesn’t mean to solely put all your marketing eggs into the social media basket. It means to diversify, branch out…BE CREATIVE. Create a BUZZ. Maybe do a print ad in a popular magazine and provide product information or catchy phrases to your Facebook fans.
Having a catchy tagline or gimmick would work too. Get business cards that stand out from the rest. Start walking the streets handing out business cards or product brochures to everyone you meet. They may not need the information but might know someone who does. Get involved in community activities to spread your name and what you do. Partner up with another company that isn’t in direct competition with you and help promote one another. The list just goes on and on and on…
Ronii thought outside the box and has proclaimed herself to be the Rockstar of Bartles & Associates. It’s catchy and creative. BE CREATIVE! HAVE FUN WITH IT! THINK OUTSIDE THE BOX!