Taa Daa - New Website! Why We Switched

So if you haven't noticed... we have a new website. If you didn't notice, you must be living under a rock or something. You may have also noticed that in this re-design we changed things up a bit (I really mean a lot). Not only do we have a new look but we have some new offerings and a new flow to our business. And I'm sure that many people are totally confused because I preach consistency, consistency, consistency. But I have a business case for why we are changing things.

Even though I love research and data, I'm a creative at heart. And as a creative I get bored easily. But that definitely was not the driving factor of this re-design. While our old website was beautiful, it didn't reflect who we are today. Our style has evolved and changed over the years as well as the direction and service offerings of the company. Creatively, the old website was a conglomerate of several team members that are no longer with the organization and the impression it was making was starting to pull away from who we are now and where we want the brand to go. That was actually reason #2.

Reason #1: The bigger reason for the switch is a platform version change. I'm a huge fan of Squarespace. I have been on SQSP5 for a long time and fell in love with it the moment I signed up but it just wasn't functioning the way I wanted it too. As you may recall in a previous post that we had a rough summer. Over the past 6 months we have been working away in our Champagne Thursdays on the strategic direction of the company. I have made no secret about how I'm tired of the consulting business model and exchanging minutes for dollars. It just isn't scalable, hence making it hard to monetize. I have been working on a product line up for years and have been dragging my feet partly because I couldn't figure out how to sell downloadable products on the SQSP5 platform and it seemed like a daunting task to figure it out (I'm not an html expert and I don't really want to be). In the past year, I have put a couple of my clients on the SQSP6 version of the platform and fell even more in love. And guess what, e-commerce are already built in.  Even for digital products and services! Wha, wha!

I actually started talking about a new website in the spring and drug my feet on that too because I spent so much money building the old website. I wanted to get as much out of that site as I could because I was so invested in it, monetarily. But it just wasn't functioning the way I wanted it too. I couldn't sell products. I couldn't make changes easily. The blog layout wasn't the most optimized. But I had invested so much time and money in it! And it was pretty and people loved it. I had people all the time tell me how much they loved our website. It has been a struggle for me for a long time letting it go and deciding it was time for a change. It was time for a functionality, design and business model change.  Functionality being the main driver.

I played with the idea of a brand refresh too. That was a different business decisions that I made and will talk about more in the future. But in the meantime, I hope that you love our new look as much as we do. We are so excited to have a refreshed look and flow to the site. Throughout the whole process the motto was 'simple and authentic' and I feel that we achieved that. We want people to understand what we do and how we can help your business and I hope this new site gets that message across. There will be lots more coming over the next 6 months as we develop all the tools and trainings and we will keep you posted when those are available. 

Until next time, be cool man, 

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3 Website Insight to Make You Stand Out

The beginning of this year has brought me some exciting new projects. I have dubbed this the year of the website. My clients have been overhauling or starting new websites because they are trying to stay ahead of their competition and look more modern. Statistics show that when consumers land on your website, you have 3 seconds to capture their attention (it used to be 7 seconds) and then you only have 20-30 seconds to keep their attention.

WHOA!

Talk about ADD. Does your website capture my attention in 3 seconds? Does mine?

I have a few tips to help you wen thinking about your website strategy that will help you capture that reader's attention.

  1. Clean, modern design that speaks to your brand and target market: This is your first impression - the 3 second rule. In that 3 seconds visitors gather their first impression of you. Are you presenting your brand or yourself the way you want to be viewed? This is where they judge the design and layout of your site and form an opinion on if your message resonates with them.
  2. Intriguing and engaging messages and copy: If you get your visitor's attention in that 3 seconds they start to read. This is where you have 20-30 second to keep them interested and want to further explore your website. Your messages and copy have to be intriguing, bold and concise. They need to tell the visitor exactly what they need to know about what you do.
  3. Hub your website: When I think about my marketing mix, my website is the hub and everything stems off of it. The purpose of every marketing piece that I do is to get you back to my website where you learn more about why you need me and become part of my sales funnel. See how important your website is now!

Websites aren't for just holding information anymore, where prospects drop in to get your phone number. They want to build a relationship with your brand and the website is how that happens. Websites have come so far in the past 5 years. Open source platforms like Wordpress and Squarespace have made it easy to update, maintain and create content instantly. There are so many beautiful templates and great designers that you can spend as little or as much as you feel is necessary on a website that is beautiful, functional and brand centric.

I'll make you a deal - I'll look at your website and give you 3 free ideas that will help you capture your clients attention. Did you hear me? FREE! head over to the contact form and fill it out with a love note and I'll send you a FREE assessment of 3 things you can do to make it more effective. Do it! Do it now!