3 Tips to Perfectly Prevail Over a Business Bully

If you thought you left your high school bully stuffing you in a locker back in high school, think again. Bullies are everywhere. A bully is a bully regardless of age, education or social status.

I'd like to think in the business world that we all keep our eyes on our own paper. And that there is enough work + success to go around that we all get to drink bubbly champagne on yachts in the middle of the Mediterranean Sea like Beyonce. Is business so terrible out that we need to resort to bullying colleagues to make ourselves look {read: feel} better?

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Time Management 101: The Falsity of Busy

A few years ago I had a dentist appointment. I’m one of those very few people that loves going to the dentist. That’s probably because I don’t have any cavities and haven’t had any major dental work so all I ever get is a cleaning. I was chatting with the hygienist while she cleaned and when the dentist came in she asked the same question that most people ask, “How’s it going?” I gave my standard answer...

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It’s My Birthday! 29 Things You Probably Didn't Know About Me (+ 8 more)

Well, actually tomorrow is my birthday. So in celebration of my 29th birthday I’m listing the 29 things (in particular order) you probably didn’t know about me. Plus 8 more… because I'm actually 37 this year. I’m departing from our traditional ‘let’s learn about marketing and business’ post and giving you a sneak peek into the crazy mind of a creative entrepreneur/human. I get tired of the ‘let’s learn something’ format and like to hear about humans and can only assume that you like sometimes too, hence my shameless self promotion on my birthday because let’s face it, it’s really all about me up in here.

  1. I hate the idea of a bucket list. Why can't we all just live our lives and do things we want to do.
  2. I want to learn how to surf.
  3. Speaking of learning stuff, I want to learn to sail too.
  4. I have this paralyzing fear of failure. And I'm a perfectionist, which is a deadly combination for a business owner. Hence no products yet like I promised. I’m trying to break through my upper level limit. 
  5. In the holy trinity of people in business models (the finder, minder and grinder), I'm a minder and love to strategize and think, which generally leads to over thinking. And I don't really link/want to implement or sell. 
  6. I'm a terrible "networker." It's really hard for me to meet new people.
  7. Most people probably know this, but I'm terrible with names. I recognize you and can probably tell you your birthday but I can't remember your name to save my life.
  8. I hate the concept of hustle. It bothers me that it's meaning is deceiving yet in business every guru talks about how you have to hustle as in work your ass off for 90+ hours a week. I'm tired. And I'm tired of working my ass off 90+ hours a week, hence starting my own business.
  9. My favorite restaurant is Rue de Jean. It's so indulgent.
  10. I love to go to the movies and have a huge tub of popcorn with lots of butter and a diet soda. Ironic, I know.
  11. Even though I'm a huge WVU fan, I did not go there or graduate from there. But it's the representation of the state.
  12. I'm a couch potato. And I love watching TV. It's relaxing to me.
  13. When it comes to TV though, I can’t commitment. Which is why I don’t watch shows like The Voice or American Idol. That’s just too much commitment for one week let alone a whole season.
  14. I'm extremely loyal. If I form a bond with you, you better be prepared for "till death due us part" because you will have me forever whether you like it or not. But I will always be there for you and will do anything within my power to help you.
  15. But once I'm done with you, I'm done. No confrontation, no explanation, no apology. Just done. A trait I get from my dad.
  16. I hate confrontation.
  17. I don't drink nearly as much as our readers probably think I do. One or 2 a week, maybe.
  18. My family is like the Cleavers. I'd rather hang with them than anyone else. And when friends talk about their dysfunctional/fighting family, I just can't relate because mine is awesome.
  19. I'm a thinker and analyze everything and everyone. I want to understand what drives peoples’ behaviors and decisions. I love psychology. A trait I get from my mom.
  20. My family in WV calls me Ronii Anne. But my middle name is Leeanne, which is my mom and my godmother's name together.
  21. My mom told my brother and me once that, "Brett was the smart one and Ronii was the pretty one." I’m still in therapy over that (not really).
  22. I'm the fuck up of the family. And I'm totally not (completely) a fuck up. I have a Master’s Degree for goodness sake. Just goes to show you how sane my family is.
  23. I love to eat! I love food and I love lots of it. I’m not one of those girls that picks at her food when you go out. I’m the kind of girl that licks the plate after I eat everything on it. The only thing that saves me from being 400 pounds is that I love to work out too and workout almost every day.
  24. While speaking of things I love. I LOVE to sleep. And its no secret that I’m a night owl and I think that early morning people have a conspiracy against us. I’m not one of those over zealous people that say, “I only need 4 hours a sleep a night.” Bullshit. That’s your exhaustion trying to convince you that you get enough. If I had my way I would get between 9 and 10 every night and sleep in until 10 every day.
  25. I’m a really slow reader because I read every word on the page but my comprehension is amazing.
  26. I counted and I have 5 books started and not finished yet. That’s just what I do.
  27. I love the Twilight Saga and I’m Team Edward. And one time on the way back to Charleston from Raleigh, I missed my exit and ended up in Wilmington, NC because I was so engrossed into listing to the book.
  28. I really might be the crazy cat lady. While I only have 1 cat, I’m freakin’ obsessed with her and she’s kinda mean. She probably reflects my personality perfectly.
  29. My favorite color is red.
  30. I have never broken a bone. Or at least that I went to the doctor and they told me it was broken. 
  31. I’ve never had a cavity and love to go the dentist. My dentist in SC is the son of my childhood dentist in WV (who my parents still go too).
  32. You would think that because I love to eat I would love to cook as well. Nope. Not the case. I only cook out of necessity.
  33. Confession: I really don’t know what I want to do when I grow up.
  34. I have been an extra in a couple of TV shows.
  35. I minored in French in college and really can’t speak a lick of it anymore. If you don’t use it, you lose it.
  36. I have a part time job at Curves and coach women on health, wellness and fitness. I’m a multi-passionate person.
  37. The lead singer to Tonic hit on my one time after a concert at the 9:30 Club in Washington DC. That was pretty cool.

Here's my birthday wish: vanilla cake with buttercream frosting and a drizzle of chocolate ganache with a glass ob bubbly (of course). If you could deliver that to... Kidding. My birthday wish? Leave us comment with something we don't know about you. What is that awkward thing that I'm totally going to make fun of you for? Because I probably do that same awkward thing too and probably do a lot of people. I can't wait to hear all about you too. Don't let me be the only one here sharing. That would be awkward.

Information Overload: 3 Strategies to Make Your Marketing Good

Buy this! Get this FREE! Sign-up Here! Get our new product here!

Our world is loaded with these and many other demands. Everyone is trying to get you to buy their product or get you on their mailing list. Let’s face it… it’s what we call Marketing! And you know what… we DO it too! We want your business and for you to like us, just like everyone else. And I bet you want people to buy into what you are selling or offering and like you too. It’s all part of your marketing too!

So how do you get your target to bite without sounding pushy or being like everyone else? How can you stand out from all the rest? With the information overload that your potential target market is on, how can you make them see AND trust you? Luckily for you, I came up with some helpful tips that we live by at B&A, and so should you.

Our top 3 tips to help you get through the information overload:

  1. Be yourself: Yes I said it… BE. YOURSELF. No one wants to buy into a fake personality or product. We preach that the brand of your company is what you do and why you do it. It’s about you. You can’t sell something you’re not and be successful. You have to be yourself. Your target will know if you are not sincere or authentic. Humans communicating to humans, what a novel concept. (and yes, I am aware that we have beat this to death in everything we write, but IT’S THE TRUTH AND NEEDS TO HAPPEN!)
  2. Know your target: You can’t market to everyone all the time. You have to know who it is that needs your product or service and can’t live without it. Part of knowing your target is also knowing how to reach them. Not everyone loves Facebook or Twitter. Oh let’s just say that you are an engineer. Chances are your target prefers email over social media avenues. So to market to that target, put your information into an email strategy. Now if your targets are young professionals between the ages of 23-35, chances are very high that adding a social media strategy into your marketing mix will resonate with this target group. Know who it is that needs what you are offering and how to reach them… we CANNOT stress this enough.
  3. Make your information fun: As you know, we love Champagne. So we created our Champagne Thursdays. Even wrote an ebook with our top 5 marketing tips paired with our favorite Champagne recipes (if you don’t have yours, go here to get our free ebook. Shameless, I know!). Along the way we have added Wine Wednesdays and the B&A book club to our social mix. What is something fun that you do in your business or with your employees? USE IT!! Market it, tell your peers and talk about it, put it to your advantage to stand out and be a little different. Make your information fun! Don’t make everything so business-y, business-y.  Offer your uncorked (yeah, see what I did there… another reference to Champagne) idea as a free gift. Draw them in to buy what you really want them to. If they like you and trust you, they will love the information you are giving them.

Being in today’s market as a small business, you need to have a great personality and stand out above the rest. That will get you noticed. So hopefully you are following the 3 tips we laid out for ya. If not, maybe you should start. Have fun with your business and make it fun for your customers and clients.

xoxoxo,

 

BE CONFIDENT! Don’t just think you are confident.

Be Confident in your Communication and Stand Out from the Crowd.png

Are you confident? Or do you think you are confident?

Believe it or not there is a difference. And I am just figuring this shit out… in my 30’s of all ages. I guess it is better late than never, right? (I don’t sound very confident there do I? See I am still working on this confidence thing.)

In today’s world, T.V., magazines and every other social stimulus out there are telling us how we should look and feel. It really breaks down your confidence doesn’t it? It does mine. Women especially have a much harder time with this. We are constantly thinking we aren’t pretty enough or we aren’t thin enough or our hair isn’t the right color or… seriously the list goes on and on and on… Even men are starting to exude less confidence.

WAKE UP PEOPLE AND STOP LISTENING TO THE SUPERFICIAL WORLD OF SOCIETY!!!

Sorry, I get a little out of control sometimes! I hate feeling inadequate, like I don’t measure up to what society thinks I should be. And THANK GOD I don’t have little girls. I wouldn’t know how to curb this nonsense to make them feel confident, when I can’t feel confident myself. Now I will say that the older I have gotten, the more confident I have become. I was always quiet and just went through the motions of everyday life, not standing out, or wanting to be recognized… but DAMNIT I want to be noticed and recognized now.

This is where the difference comes into to play. Don’t think you are confident! ACT CONFIDENT!!

  • Walk with your head up and shoulder’s squared! Good posture and looking ahead reeeeeaks CONFIDENCE!
  • Don’t second guess your decisions people! Stand firm on what you price your products or services. Talk like you mean it when telling people your decisions; don’t make it sound like a question.
  • Make eye contact and smile! You would be amazed at the respect you earn from just this alone. You will exude the confidence you need to close that deal or get that client.

So what is my point if you haven’t figured it out by now? If you act confident, whether you truly feel it or not, you will be confident. Eventually it will rub off… even on yourself, and you will start believing in yourself and your confidence. Being confident is a must when running a business. You have to look and act like you know what you are doing in order to grab those clients. Confidence plays a big part in closing that deal. Customers, clients and peers will respect you more if you have that confidence to say “Yes, I am a marketing expert. Yes, I can help you. This is what I can do for you. Yes I am worth $125 per hour.” You catching my drift!  So go on out there with your head held high and a smile on your face and…

BE CONFIDENT! Don’t just think you are confident.

Jenn.png
 

2014 Planning: Here's to a Uber Successful New Year

How to be Uber Successful in 2014.png

Can you believe that 2014 will be here in 2 weeks? Yeah, me either. And I'm sure by now you have seen/read approximately 2,521,470 blog posts on how everyone is setting goals and planning how to be uber successful in 2014.

Well, here's another one. Joking (kinda)... not really.

Uber success in 2014

This time last year B&A was humming on all cylinders. We had made plans for 2013 to be the best year ever. Then, summer came along and things changed because people change, economies change... we change. And Jenn would hate to hear this but it is what it is. Whether it was out of my control or I totally just fucked it all up, it left me feeling defeated because I didn't make the big yearly goal happen. I didn't get that trip to the Caribbean I wanted. So this year I'm doing my planning and goal setting a little different. I'm making it more like a to-do list.

I work well with to-dos and deadlines so this approach is perfect for those that like to get things done in small more digestible tasks. I get really overwhelmed when the sheet of paper says, 'Make more money.' What? How do I just make more money? I can't do that. And when I get overwhelmed, I don't do anything. Then I completely stress out. And when I get stressed my ear hurts and my whole body gets achy. And guess what? That just isn't working for me anymore.

How to get more stuff done in 2014

  • Use my products: For 2 and half years I have been saying I want to create a product suite because that is the easiest way to scale and monetize a consulting business. I have in my mind what I want to create so I'm going to use those tools for myself this year and Voila! new B&A products. Done and done.
    • Big 2014 Goal: Create products and make more money.
  • Simple, simple, simple: I tend to over think and over complicate everything. So this year I'm really going to KISS (Keep it simple stupid) and concentrate on making things simple. My attention span is that of flea anymore. So, when I create those products above I'm going to make them 1 page (2 max).
    • Big 2014 Goal: Create more freedom, more money and more love.
  • Plan more: Evernote is totally gonna save my ass this year. I tend to be a go with the flow kinda girl. But I love a good plan. A SIMPLE ONE. And we are going to use online collaboration tools this year to get those plans out of our heads and into action.
    • Big 2014 Goal: See above about creating stuff.
  • Join a support group: Or mastermind. Whatever you want to call it. I'm a weird mix of introvert and extrovert and I thrive on interaction with people but it is very easy for me to be a hermit. So I need a group of biz peeps with a structured format to get my ideas flowing and worked out.
    • Big 2014 Goal: Again with the creating.
  • Show some love: To my family, to my friends, to my personal brand site, to B&A products, to myself. I need to be better about appreciating what I have and letting the people that matter know how much I love and appreciate them.
    • Big 2014 Goal: Be a nicer person (That's totally stupid, I know, but trust me on this one)
  • Eat better: And lose 10 lbs (isn't this on everyone's list?)

What are your goals this year? How are you planning to be uber successful in 2014? What are some of your best tips and tricks for planning and setting goals?

Use Your Words

A couple of Thursdays ago we had our monthly Champagne Thursday Inspirations session and let me just tell you… IT WAS 4 HOURS LONG! That’s what happens when you work with such great friends. It takes you over 2 hours just to get caught up on life (and maybe a wee tiny bit of gossip). But really that is what makes us work; although sometimes we forget that just because we are great friends, we still CANNOT read each others’ minds…we still have to USE OUR WORDS! I mean, really, we can read each others’ minds to a point, but not all the time. We would totally be the coolest branding and marketing firm out there if we could read minds. But OH WAIT!... we are really cool because we have Champagne Thursdays and send ya’ll awesome tips and tricks and advice. (See we can read your minds. We know you want FREE stuff.)

Ok so where are we going with this? At B&A we are in the process of some refreshing and redefining things. Ooooh don’t worry lovelies, we are not changing what we do, why we do it, or who we are. That would really go against EVERYTHING we preach y’all. We are just making a few minor changes (really some pretty big changes to us but I digress). So watch out for some awesome updates!!!!

Anyway, back to my point… the only way that this refresh is going to work is if we USE OUR WORDS to communicate with one another and our fans. …IMPORTANT TIP AHEAD!!! PAY ATTENTION!!!... Remember in our last blog post when Ronii wrote about the elusive WOW! Factor, to get that you have to… use your words. It’s really hard to give you what you want if you can’t tell us what that is. Ronii does this to me all the time. She has this big vision for projects but then doesn’t use her words so that I make that vision happen because I can’t read her mind all the time (oh, the travesty). You know this. You experience it with you clients too. They don’t tell you what they want. We can’t (insert verb here like: help, buy from, be interested in, etc…) you if you don’t use you words. Just as we can’t help you if we don’t use our words. OMG! Who would have thought that? LOL! So are you getting the picture? GOOD!

So to recap what are you supposed to do with your customers, sales copy, projects, or that contractor you are hiring? And are we (B&A that is) supposed to do so you know what we do and can work together? OMG DID YOU SAY USE YOUR WORDS?!?! Sweet, you got the picture and we were effective at using our words. Makes us feel good that we aren’t just babbling for our own enjoyment on here. So go out and be the absolute best communicators you can be! USE YOUR WORDS!

It Is What It Is… Or is It?

It is what it is… if there is one saying that I ABSOLUTELY hate in the world today is this one… It is what it is! NO IT BLOODY HELL IS NOT! Sorry! I get a little angry when I hear that saying. Even when I say it, I get all fired up and start cussing and shit! Ooops… I did it again. Isn’t that a Brittney Spears song from when she was cool? But I digress.

Is it really what it is? I don’t think so. I think that's a cop out for people that are afraid of change or don’t know how to fix whatever it is in their life that needs fixin’ (that’s my southern girl coming out).

Whether you are in a job that you can’t stand, a relationship that is no longer working or your four year old cries all the time when he doesn’t get his way (YES that is my child. My god that child seems to cry all the damn time. He has cried from the time he entered this world). Yes, I spoil the crap out of him because he is my baby but does he have to cry all the time when he doesn’t get his way. It is what it is… right? Ugh. Sorry got off on a tangent there. Where was I… oh yeah, whatever that little thing is that is bothering you…FIX IT! It is not what it is! People change, jobs change, environments change… it is ok if you change too. Don’t let it be… it is what it is. If you can fix it, fix it!

Now how does this apply to your marketing you ask? Do you ever say 'it is what it is' about your marketing campaign? (Don’t you hate it when someone answers a question with a question?) Don’t let your marketing be… well… it is what it is. If it isn’t working, change it. It’s your business, right? Now remember don’t change your brand message or story, people identify you by that. Keep your brand your anchor (don’t know what we mean, check out this article Ronii did for SheOwnsIt.com). But change up the rest of your marketing if it has gotten to the 'it is what it is' point. Add a freebie for your new customers, like we did with our new ebook. (You can sign up and get it right over there <-. I know. Don’t judge me).

Change your marketing around. Don’t use the same ones all the time, particularly if it doesn’t work. I give you permission to break up with that old, out-dated marketing that doesn’t work anyway. That feels good doesn’t it? Like a weight has been lifted. You know you could reach new customers by trying different marketing, right? So go out there and don’t let your marketing or your life be… IT IS WHAT IT IS! It doesn’t have to be.

Is your marketing 'it is what it is'? What are you going to do to change it? Let us know in the comments below.

xoxo,

WORK HARD, PLAY HARD: B&A STYLE

So I just got back to WV from a week long business/pleasure trip to Charleston, SC. Boy, am I exhausted. I thought my 4 and 6 year old boys wore me out, but working for Bartles & Associates is super exhausting, yet SUPER FUN! I laughed so much and hard. Working with small businesses and creative entrepreneurs is like the best job EVER! Not only do you form a business partnership with your clients, you forge friendships.

You get great perks too!

Two days into my trip, we are out on a boat for a leadership retreat with Jim and his crew at Concentric. It was a great perk but was literally a 2 ½ hour business meeting at the same time. It was an awesome time getting to understand one of our small business clients and what they do and what they need (specifically from us).

Several days later into my trip I felt like a model. Having a uber-talented photographer/videographer as a client is exhausting. Dana at Verve Media Photo+Video took headshots and video of us at B&A for our own marketing material (so be on the lookout for our new promotional marketing stuff). Those that know me know I HATE having a camera in my face and I don’t like ANY pictures taken of me, but Dana made it fun and not so intrusive. AND I LIKED THE PICS – that she let me see so far. Dana and her team are phenomenal and so much FUN! I laughed so hard at all of our wacky antics. Oh, and if you are signed up for our Champagne Thursday Inspirations, you would know that Verve Media was a part of our Champagne Thursdays Mastermind session for this month! (Shameless plug alert coming up…) If you are not in the loop, you better go to anywhere on our site and sign up (under Bartleby’s Goodies) to get your own inside scoop on our fun way of doing business and FREE marketing (and business) advice.

Between business meetings with small business and entrepreneur clients, eating, drinking, visiting a winery and distillery (add link) (all in the same location for convenience), and many, many other adventures, my trip went by way too fast. Oh did I mention…WE GOT TO WORK ON THE BEACH TOO! Yeah, there are some AMAZING perks to working for B&A and helping our clients achieve their maximum potential and creativity!

Sweet & Salty Marketing: Top 3 Ways to Mix It Up

You probably know this but B&A is a virtual company. My right hand girl, Jenn, is in West Virginia and my other starlets, Taylor and Corinne, are all over Charleston. And me? You can’t nail me down, I’m all over the universe most of the time. Because we are a virtual organization we love, love, love cool communication tools like Skype. A couple of weeks ago I was instant messaging with Jenn about this and that and the other and most of it was completely unproductive (like the conversation we had using all emoticons). Music was a big topic of conversation for us that day probably because we are so inspired by it and how it forms the soundtracks of our lives. Back in the day, I was a huge Bush fan (still am!) and somehow they came up in the conversation and Jenn says (types actually) that she follows Gavin Rossdale on Twitter (we’re marketers so we are OBSESSED with social media tools). She then says (types) he curses A LOT.  I LOL’ed back saying (typing), ‘I love when British guys curse because you expect them to be prim and proper with that accent then foul curse words come out and its shockingly good. You know, kinda like sweet and salty together.’

Light bulb, most people love sweet and salty, right? I know I do! It’s a scientific fact that your taste buds transmit the sweet and salty tastes to your brain triggering different parts of the brain. These reactions in the different parts of the brain are what give us the pleasure of sweet and salty together. Why not mix up your brand story and marketing messages into sweet and salty morsels for your customers to gobble up (I don’t know that I like the word gobble but I’m going to use it here anyway). Here’s 3 ways you can mix with sweet and salty. 

 

  1. Mix your industry buzz words with some hard-core slang: Well, maybe not gangster hard-core but you get what I mean. Industry buzz terms are so status quo, blah, blah, blah; so mix it up with some cool ass slang like, ‘We are marketing professionals with mad skillz.’
  2. Use opposing colors in your visual identity and representation: Color is very powerful in your branding and marketing because it is so emotional. Did you know that red (and several variations) makes people hungry? That’s why restaurants use red in their décor. Using colors that are opposites on the color wheel can work very well together like blue and orange. Sweet and salty.
  3. Partner with an unlikely vendor to provide your clients something completely different but amazing: This one may be a little tougher but opposites attract, right? Hence, sweet and salty. Recently, Ash Ambrige at the The Middle Finger Project released a FREE legal clinic for her audience. Technically, she’s in marketing and this is about legal business stuff. Sweet and salty at it’s finest.

 

Two flavors that are completely opposite but work so well together, that’s what you’re trying to achieve. Life isn’t match-y, match-y and your business doesn’t have to be either. When looking at these messages keep in mind your target market because your messages should always be centered on them. But I bet you if you asked them, they might think its odd to have chocolate covered bacon but would love to try it.

What are some of your sweet and salty ideas? We want to hear what you have done to mix it up in your business.

Tattoos & Branding

Do you have ink?

Are you branded?

If you have ink you are technically branded. Hmmmm… if you have branded yourself, is your business branded too? Actually let’s hold that thought for a minute… I am the oldest out of 3 siblings and the only girl. I thought my dad was going to have a heart attack when he saw my first tattoo (which I got in my early 20s with my best friend). He never expected it from me… my brothers, yes, but not me. I am his baby girl. And yes, it is located in the small of my lower back. And, NO, its not a “tramp stamp” as they are referred to, but just a simple sun about size of a half dollar. Hey, I love sunshine and the warmth it represents. My best friend got one about the same size in the same spot. Awwweee, how cute are we? LOL!

So years go by now we are in our mid-30s and what do we do, we brand ourselves again. This time I got my sons' names scribed in an infinity symbol around my wrist connected by a heart, and my BFF (who, BTW, thinks she is a Rock Star) got a star on her wrist. AGAIN, Awwweee, how cute are we? (although this time we didn’t go together).

There is a lot of stigma associated with tattoos. WHY? It’s your body. If you want to brand yourself with something your passionate about, BY ALL MEANS GO FOR IT! I think tattoos tell a story about a person. What they like, what their interests are, who they love, what they love…. Even farmers tattoo (brand) their livestock. So it can’t be all that bad… right? (OK! OK! that was quite a stretch) But really, tattoos or branding illustrate your story. As a person, you are sharing what you are passionate about. Shouldn’t you do the same for your business?

Branding your business is a lot like tattooing (branding) your body. It shows your uniqueness and what separates you from the pack. It helps tell your story. It defines your personality. I mean really the list could go on and on. So don’t you want to tell the story of your business and show its uniqueness and what separates it from the pack? I know we do that B&A AND help other entrepreneurs and small businesses do the same. Hell, even Ronii and I show the world our uniqueness and personality and our story through our ink! And before it is all said and done, I am sure we will add a few more branding marks to our bodies.

Uncork Your...

Uncork Your…Champagne? No wait… Marketing? No…Champagne!

So obviously ya’ll know by now that we love our Champagne. I mean come on, who doesn’t? Ok, so I know some people don’t, but you can do so much with Champagne… When you uncork that bottle, the bubbles start flowing and the smell is intoxicating. I personally like my bubbly with some Chambord Liqueur. It adds that little bit of sweetness to the dryness of the bubbly.

I recently had to research drink recipes that involve Champagne for a little 'som, something' that you will so want to get your hands on (stay tuned for more info about that, you DO NOT want to miss this). Who knew there were that many drink recipes involving Champagne? I was in heaven, and now have a MUST DRINK list ready to go for our Champagne Thursdays. What’s Champagne Thursdays? Really, you haven’t heard of our Champagne Thursdays? Where have you been, under a rock? You really need to read our social media posts more often. Maybe even go to our website and sign up to get tips and antics from our infamous Champagne Thursdays brainstorming sessions (I know, I am shameless for this plug).

Ok so where was I… oh yeah, talking about the oh so many Champagne recipes. Like I said, I was in heaven. So many options and different scenerios to try… kinda like marketing, don’t you think? Hence, why we at B&A LOVE our Champagne and our Champagne Thursdays brainstorming sessions. Some of our best ideas come from these sessions. You would be amazed at the craziness that comes out of these sessions. Marketing couldn’t get any better. LOL! No but seriously, you don’t want your marketing to be dry like some bubbly is, that is why there are so many flavors and mixtures you can make and add. Do the same with your marketing… Diversify, experiment, mix it up!

Now I am not saying go out there and get all crazy and go all willy nilly. No, you still have to have the brand, basic message, your tagline or most important message you are trying to relay, (your Champagne) and then you take that message and add it to your business cards, website, brochures, signage, social media sites (these are you mixing ingredients). You want a consistent message that shows up everywhere. So find your Champagne, and then decide what you want to add to it to get your message out there. Oh and maybe uncork a bottle of Champagne to drink while you figure out your marketing recipe.