25 Tips to be Consistent With Your Brand

Recently, I was researching a business and came across its Facebook page. The cover image was great + conveyed a strong message with the logo prominently placed. I know exactly who they are. But the little square profile image that shows up in my newsfeed is different (I noticed because I do branding). You know what though? New potential customers like you + me who like that page will never notice that brand’s updates in our newsfeeds because it’s the wrong, outdated logo.

On social platforms all we see is that little square profile image and if you have a different image, icon or logo then how do people know it's you

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The 5 Senses of Your Clients’ Brand Experience

By definition, brand experience is the perception that a customer develops from a brand’s various actions. It's all the touchpoints that a customer has with a brand. Touchpoint’s being websites, ads, commercials, packaging, customer service reps, etc. 

A customer’s brand experience stems from every piece + part of your business.

I’ve always had the philosophy that everything in your business...

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Get all Warm + Fuzzy: 3 Tips for a Stellar Brand Experience

You know that warm + fuzzy feeling you get when you’ve just popped into the Coach Outlet to grab a quick gift for your bestie {and happen to pick up a new wallet for yourself} and the girl that is ringing up your purchase is meticulously wrapping your gift {and your gift to yourself} in tissue paper with a little sticker and gingerly putting it in the bag?

That’s when you know you have had an experience.

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The ultimate guide to finding inspiration: 35 ideas for sparking creativity

It’s a crisp fall day and leaves are painting the horizon in rich orange, yellow + red hues. Steam rolls off the top of your warm pumpkin spice latte as you watch a light morning mist lift up over the hills. In this quiet moment your mind expands + potential ideas bubble to the surface sparking infinite possibilities.

This. This is inspiration. A muse. Your muse.

This is where art + science + technology comes from. Were innovations to make our world better are formed.

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3 Tips to Perfectly Prevail Over a Business Bully

If you thought you left your high school bully stuffing you in a locker back in high school, think again. Bullies are everywhere. A bully is a bully regardless of age, education or social status.

I'd like to think in the business world that we all keep our eyes on our own paper. And that there is enough work + success to go around that we all get to drink bubbly champagne on yachts in the middle of the Mediterranean Sea like Beyonce. Is business so terrible out that we need to resort to bullying colleagues to make ourselves look {read: feel} better?

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Bringing Cocktail Napkin Ideas to Reality

It’s Thursday afternoon. And a long week already. You think your brain is about to explode because there is so much going on. Your business buddy texts you, “hey, what are you doing for happy hour? Wanna get a drink and catch up?” That sounds about perfect right now. The daily grind of working on this and that and demanding clients has you a bit down. And not only do you love a good cold libation you love the conversation you can have with someone who understands what you're going through. It is always a good motivator to chat with someone else who just GETS IT...

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Overwhelmed Much? 3 Strategies That Help Simplify

I was going through some of our blog posts recently looking for a post to maybe repurpose for a client that needs more content and wanted something different from their normal topic. I came across a post I did about a year ago about how running a business is hard. It was a pretty good post if I do say so myself. It struck me at how we (B&A) are in a different place in the business but at the same time in the same place. Because running a business is hard. Still.

One of the key things that post talked about was being transparent with the business and letting people see behind the scenes, good and bad. So much good has happened over the year and we have amazing clients that we are doing amazing work for and that’s all fabulous. But with all that good comes being overwhelmed sometimes. It made me think about how overwhelmed I can get and my reaction to overwhelm is to be tired. All. The. Time. Tired enough that a few weeks ago I blew off work in the middle of the day (I apparently called in sick) and took a nap. And then felt guilty about it. And then I was overwhelmed by the guilt, hence more tired and then overwhelmed even more. And it all turned into a vicious cycle. Now, what kinda crap is that?

There are so many things in my business that contribute to this overwhelm. Too many emails, perceived client demands (that I probably make up in my head), to-do lists, social media, social engagements, setting goals, meeting said goals, success, failure, meetings, strategies, business models… Should I keep going? Did I mention too many emails? This is the vein of my existence yet the goal of my ego.

Enough Already!

I’m over it. The being overwhelmed. I’m guessing you are too. Let’s all make a pack together. We are going to implement these 3 simple steps in reducing our overwhelmed brains that will also help reduce all this crappy stress.

  1. Unsubscribe from Emails: All those emails that you get that you save for later, skip over or delete altogether. Get rid of them altogether so they don’t even hit your box. I sign up for these guys all the time with all the good intention of reading them and then I just don’t for whatever reason. I’m really bad about saving them because I’m going to read them later when I have time. Reality check: I never have time. I’m not saying get rid of all of them. There are a few that I religiously read every time they hit my box. Here are a few that I read and highly recommend: The Middle Finger Project (warning if you like sugar coating don’t bother), Melissa Cassera (I totally have a girl crush on her) and Tara Gentile (she just knows her shit and like Star Trek). I do watch Marie Forleo and Carrie Green’s videos because that’s easy for me to listen to in the car. We sometimes send out emails and you should keep on that list really ;). Sorry I had too, it’s in my contract.
  2. Hire an Assistant: Or a cleaning lady, or a copywriter. Whoever it is you need help from. You guys all know Jenn around here. She writes for this blog and helps me exponentially. She runs all of our social media (among a lot of other things) and that was the best decision I ever made. Because now it actually gets done. Period. Best. Decision. Yeah, your going to have to pay for it and sometimes money is tight. I totally get it. I’m in the spot a lot. But trust me when I say you need help. You need someone that is going to do that crap you don’t want too or don’t have the skills to do. I totally have the skills to run our social media, I just don’t want too. So, I either pay someone to do it for me or it just doesn’t get done. I’d rather it get done. If you need help with something, get it. You don’t have to go with the most expensive option just something.
  3. Take the Nap: And don’t feel guilty about it. That’s just down right ridiculous. I tell people all the time there is no such thing as a marketing emergency. No one is dying because your sales copy isn’t whipped out in 10 minutes. I have learned that I’m a late afternoon and early evening worker. I get more creative work done between the hours of 4pm and 7pm than I do all day. Those are my writing and graphics hours. So if I try to do it in the middle of the afternoon and I’m overwhelmed or tired I’m just going to have to re-do it again because it’ll be crap. I might as well take a nap and do it right when I’m more refreshed and in my zone. That’s just me. I find everyone is different and your best times might be early in the morning (I still do have a conspiracy theory about morning people but I digress). Find your zone and then just take a nap already if you want.

What do you think? Will these tips help with our overwhelm? What are some of your strategies to not feel so overwhelmed all the time? Obviously, email overload is the big one for me but what is your hot button? Leave me a comment and let’s work on reducing our overwhelm together.

2 Lessons for Running a Business! Do you learn something new every day?

Our Champagne Thursday Mastermind Sessions are always a learning experience… even for us! In January we discussed many plans for our company, which will essentially resonate with all you fabulous entrepreneurs and small business owners. So you better be on the lookout for some amazing things ahead.

But seriously there was more talk about owning your own business and what directions you need to take and so forth… I mean really B&A is a small business and we are still learning and growing. But there comes a time when you have to really think through some things about your business…

Lesson #1

Not everyone that starts a company can or should actually run their company. We work with a wide variety of entrepreneurs and small business owners. One thing that we have learned (because you know… ‘you learn something new everyday’… or at least you should Click to Tweet) is there are those that are fantastic at running a company and keep on task with what needs to be done in daily business operations. AND THEN… there are those that start a company and are really good at what they do and working with their customers, but have no idea on how to run their company to keep it afloat. True there are those that can do both, but more than not you are either one type or the other. So have you ever asked yourself that question? If not, you should.

So go ahead. Ask yourself…

Are you better at running a company or starting a company?

Lesson #2

So not only do you need to think about whether or not you can run your company, but you need to think about how far you yourself can take your company before you run it into the ground. Let’s just say you are brilliant at running your company, but you have reached a plateau and have done all you can. Do you reach out for help or keep truckin’ along in hopes that something will pick up or come your way? Decisions! Decisions! (I believe we wrote a blog post about that awhile back. It might benefit you to check out our other blog posts too.) Most of you will keep on truckin along. BUT is that the wisest choice to make? Do you let go of what you built so someone else can either destroy it or make it better? Tough call! But really it is something all business owners need to think about…

Know your sell point before you run your company into the ground!

You have to know yourself and your strengths and weaknesses before you can decide whether you want to run a business.  So did you learn something new today? If so, please share it with us!

xoxoxo,

 

Strategorize Your Business

Strategorize Your Small Business

Strategorize? WTH? I get a look and a giggle. “You are making up words again!” Well I thought I would be able to prove the Chief Rockstar wrong… again, but it looks like… yeah, I am making up words again. LOL!

What exactly is strategorize?

Well the thing is… I have a habit of running two words together when I am talking, especially when I am drinking. AND because this word came out of our previous Champagne Thursday Mastermind Session… wait… WHAT?... you haven’t heard of our infamous Champagne Thursday Mastermind Sessions before? Well you really need to go check it out -> HERE!

Ok, where was I? Oh yeah making up words especially when drinking, Champagne something… blah blah blah. So anyway, we were discussing the plans for our Champagne Thursday Mastermind Sessions and POOF… strategorize just came out. This led to some giggling and laughing and “WTH does that mean?” and “You are making up words again” and some more laughing… So what was I trying to say?

Strategically Organize The Shit!

Yeah that’s right…strategically organize turned into…STRATEGORIZE!

So what does it mean? It means to strategically organize. LOL! Sorry I had to state the obvious. Really what it means is that we will be organizing our mastermind sessions to fit the targets participating. DUH! Really that is a no-brainer. But really we are gearing the lessons to those in the need. We will strategically organize or… strategorize the aspects of running a business and operations marketing to fit your needs. We find out what your strengths and weaknesses are, and compose the mastermind session around it. We strategorize your needs so you better benefit from our lessons. It really is a WIN WIN for all involved. And let’s be honest…strategorizing can be used in all aspects of your daily day-to-day life and your day-to-day business operations. Don’t let important dates go by the wayside. Keep your budget on track. Don’t get overwhelmed with your kids activities and your work schedule. Keep important documents in a safe place. Keep your projects tracked and on task. Keep your to-do list manageable. And the list is endless. Simply…Strategorize That Shit!

So…how did you strategorize today?

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