The 5 Senses of Your Clients’ Brand Experience

By definition, brand experience is the perception that a customer develops from a brand’s various actions. It's all the touchpoints that a customer has with a brand. Touchpoint’s being websites, ads, commercials, packaging, customer service reps, etc. 

A customer’s brand experience stems from every piece + part of your business.

I’ve always had the philosophy that everything in your business...

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Get all Warm + Fuzzy: 3 Tips for a Stellar Brand Experience

You know that warm + fuzzy feeling you get when you’ve just popped into the Coach Outlet to grab a quick gift for your bestie {and happen to pick up a new wallet for yourself} and the girl that is ringing up your purchase is meticulously wrapping your gift {and your gift to yourself} in tissue paper with a little sticker and gingerly putting it in the bag?

That’s when you know you have had an experience.

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8 Ways to Think Like a Creative Genius

The pressure’s on.

There’s a deadline.

And you're looking at a very blank page on your screen.

For what feels like hours when it’s really only been like… 5 minutes.

You think, 'Why does this keep happening to me?'

Procrastination is your best friend and your worst enemy when it comes to writing, designing + creating.

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Bringing Cocktail Napkin Ideas to Reality

It’s Thursday afternoon. And a long week already. You think your brain is about to explode because there is so much going on. Your business buddy texts you, “hey, what are you doing for happy hour? Wanna get a drink and catch up?” That sounds about perfect right now. The daily grind of working on this and that and demanding clients has you a bit down. And not only do you love a good cold libation you love the conversation you can have with someone who understands what you're going through. It is always a good motivator to chat with someone else who just GETS IT...

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Information Overload: 3 Strategies to Make Your Marketing Good

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Our world is loaded with these and many other demands. Everyone is trying to get you to buy their product or get you on their mailing list. Let’s face it… it’s what we call Marketing! And you know what… we DO it too! We want your business and for you to like us, just like everyone else. And I bet you want people to buy into what you are selling or offering and like you too. It’s all part of your marketing too!

So how do you get your target to bite without sounding pushy or being like everyone else? How can you stand out from all the rest? With the information overload that your potential target market is on, how can you make them see AND trust you? Luckily for you, I came up with some helpful tips that we live by at B&A, and so should you.

Our top 3 tips to help you get through the information overload:

  1. Be yourself: Yes I said it… BE. YOURSELF. No one wants to buy into a fake personality or product. We preach that the brand of your company is what you do and why you do it. It’s about you. You can’t sell something you’re not and be successful. You have to be yourself. Your target will know if you are not sincere or authentic. Humans communicating to humans, what a novel concept. (and yes, I am aware that we have beat this to death in everything we write, but IT’S THE TRUTH AND NEEDS TO HAPPEN!)
  2. Know your target: You can’t market to everyone all the time. You have to know who it is that needs your product or service and can’t live without it. Part of knowing your target is also knowing how to reach them. Not everyone loves Facebook or Twitter. Oh let’s just say that you are an engineer. Chances are your target prefers email over social media avenues. So to market to that target, put your information into an email strategy. Now if your targets are young professionals between the ages of 23-35, chances are very high that adding a social media strategy into your marketing mix will resonate with this target group. Know who it is that needs what you are offering and how to reach them… we CANNOT stress this enough.
  3. Make your information fun: As you know, we love Champagne. So we created our Champagne Thursdays. Even wrote an ebook with our top 5 marketing tips paired with our favorite Champagne recipes (if you don’t have yours, go here to get our free ebook. Shameless, I know!). Along the way we have added Wine Wednesdays and the B&A book club to our social mix. What is something fun that you do in your business or with your employees? USE IT!! Market it, tell your peers and talk about it, put it to your advantage to stand out and be a little different. Make your information fun! Don’t make everything so business-y, business-y.  Offer your uncorked (yeah, see what I did there… another reference to Champagne) idea as a free gift. Draw them in to buy what you really want them to. If they like you and trust you, they will love the information you are giving them.

Being in today’s market as a small business, you need to have a great personality and stand out above the rest. That will get you noticed. So hopefully you are following the 3 tips we laid out for ya. If not, maybe you should start. Have fun with your business and make it fun for your customers and clients.

xoxoxo,

 

2 Lessons for Running a Business! Do you learn something new every day?

Our Champagne Thursday Mastermind Sessions are always a learning experience… even for us! In January we discussed many plans for our company, which will essentially resonate with all you fabulous entrepreneurs and small business owners. So you better be on the lookout for some amazing things ahead.

But seriously there was more talk about owning your own business and what directions you need to take and so forth… I mean really B&A is a small business and we are still learning and growing. But there comes a time when you have to really think through some things about your business…

Lesson #1

Not everyone that starts a company can or should actually run their company. We work with a wide variety of entrepreneurs and small business owners. One thing that we have learned (because you know… ‘you learn something new everyday’… or at least you should Click to Tweet) is there are those that are fantastic at running a company and keep on task with what needs to be done in daily business operations. AND THEN… there are those that start a company and are really good at what they do and working with their customers, but have no idea on how to run their company to keep it afloat. True there are those that can do both, but more than not you are either one type or the other. So have you ever asked yourself that question? If not, you should.

So go ahead. Ask yourself…

Are you better at running a company or starting a company?

Lesson #2

So not only do you need to think about whether or not you can run your company, but you need to think about how far you yourself can take your company before you run it into the ground. Let’s just say you are brilliant at running your company, but you have reached a plateau and have done all you can. Do you reach out for help or keep truckin’ along in hopes that something will pick up or come your way? Decisions! Decisions! (I believe we wrote a blog post about that awhile back. It might benefit you to check out our other blog posts too.) Most of you will keep on truckin along. BUT is that the wisest choice to make? Do you let go of what you built so someone else can either destroy it or make it better? Tough call! But really it is something all business owners need to think about…

Know your sell point before you run your company into the ground!

You have to know yourself and your strengths and weaknesses before you can decide whether you want to run a business.  So did you learn something new today? If so, please share it with us!

xoxoxo,

 

Facebook Engagement Down? Our Tip for Getting Your Brand Loyalists to see You

Navigating the new Facebook Engagement for Marketing using Facebook Lists.png

Social media marketing (big sigh). This segment of the marketing industry stands alone in its enormity. There is so much information out there that it’s overwhelming for a marketer. And it changes so much that it’s hard to keep up with. And Facebook is the elephant in the room (haha, get it? Elephant? Don’t judge.). It is the one that businesses are either totally rocking it or getting an #epicfail. Recently, Ad Age published an article where Facebook has admitted that business pages are its redheaded stepchild.

Reaching Brand Loyalist on Facebook Pages

Social media is here to stay, whether you’re into it or over it. Honestly, I’m kinda over it. A little insight into the mind of Ronii is that I’m a social butterfly and I love interacting with people but I’m a terrible networker because I hate to just walk up to someone and say, “Hey, I’m Ronii. Let’s try and get to know each other in this awkward situation.” And I’m the same way with my online presence. I just find it weird that you pick random people to start conversations with. I realize that social media is all about engagement and conversations but it’s just odd to me. As extroverted as I am it’s really easy for me to be an introvert when it comes to meeting strangers on or off line. So there. Now, you know. I’m totally fucked up. I don’t deny this. But if I’m going to favor one platform over another I still prefer Facebook. It doesn’t overwhelm me like Twitter and some of the others. But lately the engagement on our B&A Facebook Page has consisted of me and Jenn just talking to each other with no one else paying any attention. And that doesn’t help my business.

Organic engagement on Facebook business pages has decreased and small businesses are finding it hard to justify buying ‘views’. Click to Tweet

1 Facebook Trick that will Increase Engagement

As soon as Facebook changed the newsfeed algorithm for business pages I noticed our views decrease by 90%. That’s right. Where we were getting 100 views on a post, now we are getting 10. While Facebook has never been a great marketing tool for us now it’s totally a waste of time (which is money). Even I wasn’t getting our updates in my newsfeed and I own the damn company. Jenn would be like, “How was yesterday’s Facebook post?” And my response usually was, “What post?” It’s as though now to get in people’s newsfeed you need to pay for it and for a small business unless you’re getting ROI or can directly relate that cost to a sale, the budget just isn’t there.

Anyway, I’m goofing around one day getting sucked into the time vortex that is Facebook and I’m adding some people to my friends’ list. I find I have to use lists to keep up with everyone I want to keep up with and I’m sure I’m not the only one out there that does this. And I start typing someone’s name in the ‘add to list’ block and guess what pops up as a suggestion when I put the letter B. Ha! You guessed it. Bartles & Associates. I can add business pages to lists! Mind blown!

Do you know what this means? Other people can do this too. So I figured out a way to combat the ‘you have to pay to play’ on Facebook. Ask your fans to add your business page to one of their lists. Preferably their friends list. Your loyal fans will definitely do it and then you will be getting to the people that matter the most, that you want to see your posts. Behold, the power of the Facebook list.

How is your Facebook engagement? What tips and tricks are you using for the new Facebook newsfeed? Are you budgeting for Facebook advertising or trying to get organic engagement?