The 5 Senses of Your Clients’ Brand Experience

By definition, brand experience is the perception that a customer develops from a brand’s various actions. It's all the touchpoints that a customer has with a brand. Touchpoint’s being websites, ads, commercials, packaging, customer service reps, etc. 

A customer’s brand experience stems from every piece + part of your business.

I’ve always had the philosophy that everything in your business...

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8 Ways to Think Like a Creative Genius

The pressure’s on.

There’s a deadline.

And you're looking at a very blank page on your screen.

For what feels like hours when it’s really only been like… 5 minutes.

You think, 'Why does this keep happening to me?'

Procrastination is your best friend and your worst enemy when it comes to writing, designing + creating.

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3 Tips to Perfectly Prevail Over a Business Bully

If you thought you left your high school bully stuffing you in a locker back in high school, think again. Bullies are everywhere. A bully is a bully regardless of age, education or social status.

I'd like to think in the business world that we all keep our eyes on our own paper. And that there is enough work + success to go around that we all get to drink bubbly champagne on yachts in the middle of the Mediterranean Sea like Beyonce. Is business so terrible out that we need to resort to bullying colleagues to make ourselves look {read: feel} better?

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Masterminding: Empowering you to #BeAwesome

Flight delayed... AGAIN!

Sitting at a bar drinking the sour mood away. At this point, I'm just ready to get home after my whirlwind trip to Charleston, South Carolina.

Yes, it has been an AWESOME time with some great ladies, lots of masterminding and girl time, but now it's time to get back home...

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Things Go Wrong… 5 Tips to Still Rock It Out

OMG! NOT AGAIN!

How can this be happening… AGAIN?

Are you kidding me?

WTF?

I know I am not the only one who has ever said these… repeatedly… sometimes it seems like I say them every day. Please tell me I am not the only one. You have had these moments… right? Shew! I feel so much better now. Actually, I am gonna let you in on a little secret about me… when I have THESE days I feel so much better after a long cry. (OOOHHH it’s not taboo to talk about crying now I hope).

Anyway… recently I had a fuckin meltdown because NOTHING was going right in my personal or professional life. I was feeling inadequate all the way around. NOT GOOD! I do believe that if you are trying to run a household, juggle two jobs AND two kids, something is bound to go wrong at least once a day. Well, mine hit several at a time and all within 24 hours.

End of the school year. ‘Won’t work worth a damn’ internet service. Can’t watch videos for B&A Book Club because of said crappy internet. Causing your boss more work. Starting a part time job. Not getting client work done faster. House looking like a tornado came through weeks ago and still is trashed. Ok I think you get the picture… or do you need more? No, I am done… for now ;).

If you feel me Tweet: Got #99Problems but does anyone really care?

Ok let me get to the fuckin’ point… we all have these days. Sometimes they are completely out of our control and there is NOTHING you can do about it at the time. But, what you do is what will define you. You can either go sulk in the corner and complain about it on Facebook, Twitter and to your friends for days on end or you can just roll with it (Tip #1). I tend to just let it all pile up and then have a meltdown (don’t ever knock the healing power of a good cry). I swear I feel 90% better after a good long cry (Tip #2) and then all you have left to do is just roll with what has been dealt to you at that particular time. You pick yourself back up, blow a kiss at your reflection in the mirror and go get shit done!

Business won’t get done while you bitch and whine and complain about it. Put your big girl panties on and OWN IT (Tip #3)! If you caused more work for said boss (ahem… Sorry Ronii!), just apologize and move on to the next item on your to-do-list and ROCK IT. Client work doesn’t wait for you to keep beating yourself up. And, yes, electronics suck and don’t always work when you are expecting them to so you take a break. Go sit out on the deck with a glass of wine to calm the stress that is building up and adding to your breaking point (Tip #4). Go talk to your best friend (you know she always makes you feel better because of her quirky attitude and AWESOME personality…ahem…again Ronii that’s you – five). Just walk away from the problem for a few and come back renewed and ready to take on the world!

Don’t ever let your feelings of inadequacy or technology crappin’ out be what defines you. MAKE the actions on how you deal with these little hiccups in life and business be what defines you! So are you going to continue to beat yourself up…OR… roll with the punches? Tell me your ‘shit hits the fan’ story. I bet we can relate and pull together, together (wait, that looks weird but oh well I’m rolling with it).

It’s My Birthday! 29 Things You Probably Didn't Know About Me (+ 8 more)

Well, actually tomorrow is my birthday. So in celebration of my 29th birthday I’m listing the 29 things (in particular order) you probably didn’t know about me. Plus 8 more… because I'm actually 37 this year. I’m departing from our traditional ‘let’s learn about marketing and business’ post and giving you a sneak peek into the crazy mind of a creative entrepreneur/human. I get tired of the ‘let’s learn something’ format and like to hear about humans and can only assume that you like sometimes too, hence my shameless self promotion on my birthday because let’s face it, it’s really all about me up in here.

  1. I hate the idea of a bucket list. Why can't we all just live our lives and do things we want to do.
  2. I want to learn how to surf.
  3. Speaking of learning stuff, I want to learn to sail too.
  4. I have this paralyzing fear of failure. And I'm a perfectionist, which is a deadly combination for a business owner. Hence no products yet like I promised. I’m trying to break through my upper level limit. 
  5. In the holy trinity of people in business models (the finder, minder and grinder), I'm a minder and love to strategize and think, which generally leads to over thinking. And I don't really link/want to implement or sell. 
  6. I'm a terrible "networker." It's really hard for me to meet new people.
  7. Most people probably know this, but I'm terrible with names. I recognize you and can probably tell you your birthday but I can't remember your name to save my life.
  8. I hate the concept of hustle. It bothers me that it's meaning is deceiving yet in business every guru talks about how you have to hustle as in work your ass off for 90+ hours a week. I'm tired. And I'm tired of working my ass off 90+ hours a week, hence starting my own business.
  9. My favorite restaurant is Rue de Jean. It's so indulgent.
  10. I love to go to the movies and have a huge tub of popcorn with lots of butter and a diet soda. Ironic, I know.
  11. Even though I'm a huge WVU fan, I did not go there or graduate from there. But it's the representation of the state.
  12. I'm a couch potato. And I love watching TV. It's relaxing to me.
  13. When it comes to TV though, I can’t commitment. Which is why I don’t watch shows like The Voice or American Idol. That’s just too much commitment for one week let alone a whole season.
  14. I'm extremely loyal. If I form a bond with you, you better be prepared for "till death due us part" because you will have me forever whether you like it or not. But I will always be there for you and will do anything within my power to help you.
  15. But once I'm done with you, I'm done. No confrontation, no explanation, no apology. Just done. A trait I get from my dad.
  16. I hate confrontation.
  17. I don't drink nearly as much as our readers probably think I do. One or 2 a week, maybe.
  18. My family is like the Cleavers. I'd rather hang with them than anyone else. And when friends talk about their dysfunctional/fighting family, I just can't relate because mine is awesome.
  19. I'm a thinker and analyze everything and everyone. I want to understand what drives peoples’ behaviors and decisions. I love psychology. A trait I get from my mom.
  20. My family in WV calls me Ronii Anne. But my middle name is Leeanne, which is my mom and my godmother's name together.
  21. My mom told my brother and me once that, "Brett was the smart one and Ronii was the pretty one." I’m still in therapy over that (not really).
  22. I'm the fuck up of the family. And I'm totally not (completely) a fuck up. I have a Master’s Degree for goodness sake. Just goes to show you how sane my family is.
  23. I love to eat! I love food and I love lots of it. I’m not one of those girls that picks at her food when you go out. I’m the kind of girl that licks the plate after I eat everything on it. The only thing that saves me from being 400 pounds is that I love to work out too and workout almost every day.
  24. While speaking of things I love. I LOVE to sleep. And its no secret that I’m a night owl and I think that early morning people have a conspiracy against us. I’m not one of those over zealous people that say, “I only need 4 hours a sleep a night.” Bullshit. That’s your exhaustion trying to convince you that you get enough. If I had my way I would get between 9 and 10 every night and sleep in until 10 every day.
  25. I’m a really slow reader because I read every word on the page but my comprehension is amazing.
  26. I counted and I have 5 books started and not finished yet. That’s just what I do.
  27. I love the Twilight Saga and I’m Team Edward. And one time on the way back to Charleston from Raleigh, I missed my exit and ended up in Wilmington, NC because I was so engrossed into listing to the book.
  28. I really might be the crazy cat lady. While I only have 1 cat, I’m freakin’ obsessed with her and she’s kinda mean. She probably reflects my personality perfectly.
  29. My favorite color is red.
  30. I have never broken a bone. Or at least that I went to the doctor and they told me it was broken. 
  31. I’ve never had a cavity and love to go the dentist. My dentist in SC is the son of my childhood dentist in WV (who my parents still go too).
  32. You would think that because I love to eat I would love to cook as well. Nope. Not the case. I only cook out of necessity.
  33. Confession: I really don’t know what I want to do when I grow up.
  34. I have been an extra in a couple of TV shows.
  35. I minored in French in college and really can’t speak a lick of it anymore. If you don’t use it, you lose it.
  36. I have a part time job at Curves and coach women on health, wellness and fitness. I’m a multi-passionate person.
  37. The lead singer to Tonic hit on my one time after a concert at the 9:30 Club in Washington DC. That was pretty cool.

Here's my birthday wish: vanilla cake with buttercream frosting and a drizzle of chocolate ganache with a glass ob bubbly (of course). If you could deliver that to... Kidding. My birthday wish? Leave us comment with something we don't know about you. What is that awkward thing that I'm totally going to make fun of you for? Because I probably do that same awkward thing too and probably do a lot of people. I can't wait to hear all about you too. Don't let me be the only one here sharing. That would be awkward.

Information Overload: 3 Strategies to Make Your Marketing Good

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Our world is loaded with these and many other demands. Everyone is trying to get you to buy their product or get you on their mailing list. Let’s face it… it’s what we call Marketing! And you know what… we DO it too! We want your business and for you to like us, just like everyone else. And I bet you want people to buy into what you are selling or offering and like you too. It’s all part of your marketing too!

So how do you get your target to bite without sounding pushy or being like everyone else? How can you stand out from all the rest? With the information overload that your potential target market is on, how can you make them see AND trust you? Luckily for you, I came up with some helpful tips that we live by at B&A, and so should you.

Our top 3 tips to help you get through the information overload:

  1. Be yourself: Yes I said it… BE. YOURSELF. No one wants to buy into a fake personality or product. We preach that the brand of your company is what you do and why you do it. It’s about you. You can’t sell something you’re not and be successful. You have to be yourself. Your target will know if you are not sincere or authentic. Humans communicating to humans, what a novel concept. (and yes, I am aware that we have beat this to death in everything we write, but IT’S THE TRUTH AND NEEDS TO HAPPEN!)
  2. Know your target: You can’t market to everyone all the time. You have to know who it is that needs your product or service and can’t live without it. Part of knowing your target is also knowing how to reach them. Not everyone loves Facebook or Twitter. Oh let’s just say that you are an engineer. Chances are your target prefers email over social media avenues. So to market to that target, put your information into an email strategy. Now if your targets are young professionals between the ages of 23-35, chances are very high that adding a social media strategy into your marketing mix will resonate with this target group. Know who it is that needs what you are offering and how to reach them… we CANNOT stress this enough.
  3. Make your information fun: As you know, we love Champagne. So we created our Champagne Thursdays. Even wrote an ebook with our top 5 marketing tips paired with our favorite Champagne recipes (if you don’t have yours, go here to get our free ebook. Shameless, I know!). Along the way we have added Wine Wednesdays and the B&A book club to our social mix. What is something fun that you do in your business or with your employees? USE IT!! Market it, tell your peers and talk about it, put it to your advantage to stand out and be a little different. Make your information fun! Don’t make everything so business-y, business-y.  Offer your uncorked (yeah, see what I did there… another reference to Champagne) idea as a free gift. Draw them in to buy what you really want them to. If they like you and trust you, they will love the information you are giving them.

Being in today’s market as a small business, you need to have a great personality and stand out above the rest. That will get you noticed. So hopefully you are following the 3 tips we laid out for ya. If not, maybe you should start. Have fun with your business and make it fun for your customers and clients.

xoxoxo,

 

2 Lessons for Running a Business! Do you learn something new every day?

Our Champagne Thursday Mastermind Sessions are always a learning experience… even for us! In January we discussed many plans for our company, which will essentially resonate with all you fabulous entrepreneurs and small business owners. So you better be on the lookout for some amazing things ahead.

But seriously there was more talk about owning your own business and what directions you need to take and so forth… I mean really B&A is a small business and we are still learning and growing. But there comes a time when you have to really think through some things about your business…

Lesson #1

Not everyone that starts a company can or should actually run their company. We work with a wide variety of entrepreneurs and small business owners. One thing that we have learned (because you know… ‘you learn something new everyday’… or at least you should Click to Tweet) is there are those that are fantastic at running a company and keep on task with what needs to be done in daily business operations. AND THEN… there are those that start a company and are really good at what they do and working with their customers, but have no idea on how to run their company to keep it afloat. True there are those that can do both, but more than not you are either one type or the other. So have you ever asked yourself that question? If not, you should.

So go ahead. Ask yourself…

Are you better at running a company or starting a company?

Lesson #2

So not only do you need to think about whether or not you can run your company, but you need to think about how far you yourself can take your company before you run it into the ground. Let’s just say you are brilliant at running your company, but you have reached a plateau and have done all you can. Do you reach out for help or keep truckin’ along in hopes that something will pick up or come your way? Decisions! Decisions! (I believe we wrote a blog post about that awhile back. It might benefit you to check out our other blog posts too.) Most of you will keep on truckin along. BUT is that the wisest choice to make? Do you let go of what you built so someone else can either destroy it or make it better? Tough call! But really it is something all business owners need to think about…

Know your sell point before you run your company into the ground!

You have to know yourself and your strengths and weaknesses before you can decide whether you want to run a business.  So did you learn something new today? If so, please share it with us!

xoxoxo,